If there is one thing that a business needs the most, it is generating good quality leads. Gone are the days when after making a hundred calls you would be able to speak to twenty people and one would actually be interested in hearing you.
The world has shifted to digital; sales and marketing are only divided by a blurry line. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years due to rise of new online and social techniques.
Now we have to use social media, email, content and other means to reach “self-directed buyer” so as to speak to them in a manner that they relate to easily.
We use all the channels mentioned above to help you build a relationship with your prospects before that first introductory call. This makes sure the prospect is ready to listen to you as compared to someone on a cold call.