The best kind of customers are the ones who come to you on their own. But how will they do this, if they don’t even know you exist? It is important to make sure your target audience knows what you do and give them a reason to connect with you. This requires you to build brand awareness among your prospects.
Brand awareness includes both brand recognition as well as brand recall. While Brand recognition is the ability of consumer to recognize prior knowledge of brand when they are asked questions about that brand or when they are shown that specific brand, whereas the brand recall is the potential of customer to recover a brand from the memory when given a clue or he can recall the specific brand when the product category is mentioned.